Keeping it rural
Stone Pony deli doing well thanks to owner's business savvy
Stone Pony is a large, immaculate and profitable delicatessen located on Kings Highway between major companies like Fehr Brothers Industries, Northeast Solite Corp. and Markertek.But among Saugertiesians, it seems the Stone Pony is either a regular destination or an unknown. Owner John Livermore is trying to change that. “I’ve never done any print advertising, but I’m buying the Clear-Channel-owned billboard for six weeks, October 17 through the end of November,” said Livermore. That’s going to cost him $550 a month, but after ten years of steadily increasing sales, he’s plateaued on regulars and he’s eager to see some new faces come through the door.