Keeping it rural

Stone Pony deli doing well thanks to owner's business savvy

July 28, 2011 03:07 PM | 0 0 comments | 12 12 recommendations | email to a friend | print
Stone Pony is a large, immaculate and profitable delicatessen located on Kings Highway between major companies like Fehr Brothers Industries, Northeast Solite Corp. and Markertek.But among Saugertiesians, it seems the Stone Pony is either a regular destination or an unknown. Owner John Livermore is trying to change that. “I’ve never done any print advertising, but I’m buying the Clear-Channel-owned billboard for six weeks, October 17 through the end of November,” said Livermore. That’s going to cost him $550 a month, but after ten years of steadily increasing sales, he’s plateaued on regulars and he’s eager to see some new faces come through the door.

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