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Back Stage Productions gets new manager-- facility will see more venues

by Carrie Jones Ross
Aug 19, 2010 | 1657 views | 5 5 comments | 24 24 recommendations | email to a friend | print
Sevan Melikyan at Backstage Productions.
Sevan Melikyan at Backstage Productions.
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Though Wall Street’s Backstage Productions didn’t specifically hold any open auditions, thanks to a casual twist of fate they found a new, star-studded headlining talent with serious creds. Sevan Melikyan, former marketing director for the Van Cliburn International Piano Competition series — known as the “World Olympics” of piano competitions — saddled up this month behind a different keyboard to run the show as BSP’s new day-to-day operations manager. Melikyan will be orchestrating the various musical and artistic happenings at the 323 Wall St. complex into an array of monthly features by working with several established promoters and partners, a feat which BSP owner Teri Rossin said she has always wanted to do, but lacked the personnel to implement.

The eloquent, straight-laced and gracious Melikyan probably would not like to be known as the clichéd “citizen of the world”, but that’s what he is — an Armenian born in Turkey whose minority family eventually retreated to the comforts of the more inclusive and tolerant French culture in which Melikyan was raised. He earned a bachelor’s in a French Persian university in marketing for non-profits.

“I knew early on that I would never be comfortable working in a corporate environment,” explained Melikyan, who says that his heart is deeply entrenched in the arts and non-profit ventures — cultural humanitarianism, if you will.

College lead him to an internship in New York City which lead him to fall in love with Manhattan — not an unusual romance for a European studying abroad. “As a minority, I felt totally at home [in NYC]. All that mattered was communicating in English with all these people from around the world.” Melikyan worked for the Armenian General Benevolent Union, scouting Armenian talents for off-Broadway theatre, Carnegie Hall, film festivals and more. When he learned that a fellow Armenian entered the Van Cliburn competition in Fort Worth, Texas, he immediately rushed out there to net another countryman for the AGBU, but first, in another causal twist of fate, Melikyan wound up netting himself a bride: the talent show’s manager, Maria Guralnik, a descendent of Mohonk Mountain House’s Smiley family. After a Mohonk Mountain House wedding, Melikyan and wife moved down to Fort Worth where he ultimately was hired to be the marketing director for the piano series without even an interview. Melikyan said that until recently he was a piano player himself, but these days he prefers wooden drumsticks to the ivories. In addition to recently releasing an instructional DVD on how to play reggae drums, he uncharacteristically plays in a rock/punk band called Fasads, which surprises even him sometimes. “Reggae and classical are really at the summit of my personal taste,” Melikyan said. Once his wife was offered a teaching position at SUNY Purchase, they both tendered resignations and headed back east with 12-year-old son Robert, and now reside in High Falls.

According to Rossin, the building has been for sale for several years, though it is her dream to one day turn the lofty facility into a performing arts high school. Rossin bought the building and started BSP about 15 years ago when a production company she bought in Woodstock didn’t pan out as she had hoped and she wanted a location to host musical productions free of noise complaints. Throughout the years, BSP has been host to numerous theatrical and musical productions, children programming and dance classes and countless non-profit and community events as well. Rossin recently concluded that she wanted to spend the majority of her time with her growing family in Miami, thus necessitating a manager in her absence.

According to Rossin and Melikyan, one day when Melikyan was dropping his son off at a children’s theatrical program, he and Rossin got to talking, and of course, since one thing leads to another, they hashed out an arrangement resulting in Melikyan as manager.

In his first week, Melikyan designed and launched a spiffy new website — www.323wallstreet.com — by which to promote the sprawling theater as a whole and the multitude of events it hosts. The website features a schedule of music, art, nightclub events and more. Melikyan explained that his foremost goal is to make it easier for the community to have access to a building which he regards as a “gift for the people of Kingston.” Melikyan will be emphasizing the space and physical address, said, and is highly interested in connecting with local historians to possibly create an exhibit showcasing the building’s long history. “Melikyan says the complex has potential for it to serve as an anchor for uptown Kingston, which is his true vision. “I see it as a space,” Melikyan said. “It’s a venue up for grabs for the community.”

Quite a space it is: Walk into the small doorway on Wall Street into a long, 2,000-square-foot front room where art exhibits and more intimate performances are often hosted, and you may never know what’s behind it. Walk down a little further through a maze of prop walls and suddenly you’re like Alice reeling into a giant rabbit hole in space. The cavernous 38,634-square-foot circa 1872 building originally built as a Vaudeville theater has a seating capacity of 600 and can hold up to 3,000 guests. The interior is rich, bricked and gilded and well-loved through its history. Countless theatrical productions, performances and events have taken place in the Main Stage, recently including the Woodstock Film Festival Gala, Family of Woodstock Anniversary Celebrations and The Haitian Peoples Support Project benefits. It is also used as New York State-Certified Sound Stage and Film Production Facility.

The “black-box theater” hall has the flexibility of transforming itself into whatever it needs to be for a particular event: concert, benefit/gala, theater, nightclub, corporate seminar space, trade show, wedding hall, bar mitzvahs, religious organization meeting place, flea market — you name it.

Melikyan will be working with established presenters who bring a package of performers to the stage, and says that he has been blessed with an excellent crew of presenters each with a special niche, such as Young 845 who offer open mics, industry instruction, open shows and dance to promote teen bands — a concept for which Melikyan expressed high praise. Melikyan was also emphatic about Laura Harttman’s jazz@wallspace series. Melikyan is currently planning a Halloween Party in which all of his presenters are collaborating together for a collective presentation.

Cluttering the “To Do” list is the revival of the dance studio which currently only hosts African dance but at one time played host to 42 dance classes, but which Rossin has described as “neglected” since her Florida relocation. The bright, spacious 3,000-square-foot, bamboo floor beckons yoga, Zumba, martial arts, Pilates, dance and more.

Though life has generally been a cabaret for BSP, Melikyan has his job cut out for him. BSP has not been entirely without issues, most notably two late-night riots; one occurring in 2008 and then again in 2009, both during hip-hop events. Scores of officers from Kingston and the Town of Ulster police, Ulster County sheriff’s deputies, state police and more had been dispatched to manage rioting and violent crowds of several hundred people in both incidents and made several arrests each time. Both Rossin and Melikyan have spoken with Kingston city police chief Gerald Keller on the matter, and all have concluded the answer is simple: no more hip-hop events.

Additionally, Melikyan plans to tighten security, hopefully using Kingston’s own Neighborhood Watch or hired security, and to be more proactive with procedures. Melikyan vowed to prevent any recurring situations and circumstances where similar incidences may repeat. Rossin pointed out that BSP has hosted “thousands of events” throughout the years with only two police calls. Keller stated that he no longer expects any more trouble than any other establishment might see with Melikyan at the helm and was appreciative for the changes. “I see some really nice things going on in Kingston now,” Keller observed. “Boitson’s on North Front Street and Maxwell’s using the top of the parking garage; some art exhibits, a wine bar and tapas on Wall Street. I see that sort of character developing. All kinds of good stuff is going on Uptown now … it’s developing a neat kind of character.”

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Dan Barton
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August 25, 2010
As the editor of the story, I would just like to say that what was in the paper was very close, if not identical, to the story filed. Here is what Carrie sent to me:

Though life has generally been a cabaret for BSP Melikyan has his job cut-out for him, as BSP has not been entirely without issues, most notably two late-night riots; one occurring in 2008 and then again in 2009 both during hip-hop events. Scores of officers from Kingston, town of Ulster, Ulster County Sheriff, state police and more had been dispatched to manage rioting and violent crowds of several hundred people in both incidences, and yielded several arrests each time. Both Rossin and Melikyan have spoken with Kingston city police chief Gerald Keller on the matter, and all have concluded the answer is simple: no more hip-hop events. Additionally, Melikyan plans to tighten security, hopefully using Kingston’s own Neighborhood Watch or other hired security, and to be more proactive with procedures. Melikyan vowed to prevent any recurring situations and circumstances where similar incidences may repeat.

Rossin pointed-out that BSP has hosted “thousands of events” throughout the years with only two

police calls. Keller stated that he no longer expects any more trouble than any other establishment might see with Melikyan at the helm and changing the venue, and was appreciative for the changes. “I see some really nice things going on in Kingston now,” Keller observed, “Boison’s on N. Front Street, and Maxwell’s using the top of the parking garage; some art exhibits, a wine bar and tapas on Wall Street. I see that sort of character developing.” Keller personally liked the direction in which Melikyan is headed with BSP. “All kinds of good stuff is going on uptown now… it’s developing a neat kind of character.”

My one regret (other than some copy-editing changes I would have made) is allowing the word "rioting" through - in retrospect, that's quite possibly too strong a term. But if Rossin, Keller, et. al used the term "hip-hop shows" and specifically said those shows would no longer be held there, I think we did the right thing by reporting it as it was said. Whether the parties making the statement should have said what they said is a different question.
Stewart Wallace
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August 24, 2010
You're only 80% sure and you're calling out your editor in public? Very professional.
carrie jones ross
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August 20, 2010
I am pleased to see you both enjoyed the story. I am delighted that someone with Sevan's background and character is taking over at BSP- i deeply respected his virtues and intentions after spending several hours with him.

I used the exact, direct language that both police chief Keller and Teri Rossen used about the hip-hop events. Sevan was not comfortable singling-out hip-hop, for the reasons you have asserted as well, and said that he will be incorporating hip-hop into his programming although not exclusively featuring it. I believe (80% certain) that my original copy reflected that more delicately, but somehow the spirit of such was lost in the editing process-- something an editor wouldn't have thought twice about compressing to save space.

anyway thanks for reading, and taking the time to comment. you guys should stop in and introduce yourselves to sevan!

I just wanted to make that clarification.

Jen99
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August 20, 2010
Ditto. Nicely stated Zac. The language did get uncomfortable- you managed to point this out effectively. Support BSP- keep it peaceful and open to all!

Great job Sevan and Teri bringing us all together for good music and art.
ZacS
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August 19, 2010
High praise to he who turns the BSP around! This looks like the most promising prospect yet and I will fully support all of Sevan's efforts. 323 is truly a gift to this city, and anyone who steps into the back is instantly overwhelmed with a sense of possibility.

I especially appreciate the support given to the Hudson Valley Underground to book the area's talented and oft underrated underground rock scene. We pretty much have one of the Top 100 independent music scenes in the nation but it's so far underground it can turn into a dark comedy sometimes.

As someone who in the past tried to work with BSP to promote local music, I will just say I'm very optimistic for the first time in a long time... not just for the venue but for the city at large.

I have to say the line about "no more hip hop shows" gave me an putrid feeling, though. I'm sure you don't mean to stereotype the hip hop crowd as one that always riots. I was around some of those riots and it was unfortunate and embarrassing. But it had nothing to do with hip hop. NOTHING. Most of it was out-of-town macho B.S. Fights break out time to time at Mariner's Harbor, Snapper Magee's, and a whole bunch of other places. Fights and riots break out when assholes congregate, regardless of genre.

Those riots happened because the place was mismanaged and there was no control. Not that riots can really be controlled. Otherwise they wouldn't be riots. But it could have been a mosh pit, a pop-idol stampede or a drunken country brawl and no one would have banned those genres... uggh it's just so backwards-thinking, Tipper Gore-esque to ban hip hop from a venue.

If you had simply said, "We're not going to book shows that attract crowds that could potentially riot" you would have been fine and just.

Benefit of the doubt... I honestly think this was not some sort of prejudice thing, and it does not lessen my excitement for the potential of the venue to any degree. It's just that the hip hop community needs just as much embracing it as jazz, rock, classical and klezmer black metal indie funk. We can make it work if we work together.

By the way, I'd like to book a klezmer black metal indie funk show.


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Note: The above are comments from the readers. In no way do they represent the view of Ulster Publishing.